Campaign Tracking
What percentage of your leads in your CRM has a campaign name or source? Does the name of the web form show up with the submission in the CRM? If your answers are less than 80% and I don’t know, then this tech talk may be the best 2 minutes you spend today. The average […]
Military Spouse – Barb Harpuder
“Bloom where you are planted.” That is exactly what Barbara and her family did over the last 21 years through service in the military, connecting military spouses and veterans to amazing resources, and treating every opportunity like an adventure. Barbara and her husband have been married for 21 years. They have moved 8 times including […]
Mil Spouse Monday – Rebecca Huckstep
Rebecca, like so many other military spouses are always on the move supporting their spouses along the way and keeping their household together. Rebecca is a regular content contributor to Internet Strategy Labs. Originally from the United States, Rebecca now lives in the United Kingdom with her husband who serves on active duty in the […]
How To Use A Push-Pull Marketing Strategy
We have been having some really awesome conversations about my recent Tech Talks related to Facebook Ads as a deal generator, so I thought I would dig a little bit deeper. Facebook and LinkedIn ads are really good examples of push marketing where you interrupt their social feed with brand exposure in hopes of converting […]
Hunting VS Fishing For Leads
Are you fishing for leads or are you strategically hunting? Fishing is easy as you know. You put your bait in the water and you pull up everything from carp, tarps, and tires. But if you are really hunting for leads there are some really big differences in your approach. Here are the 5 tactics […]
The Difference Between Goals & Leads
Hello, today’s 2-minute tech talk is talking about goals and leads. While they are synonymous for some people we need to be to understand that they are definitely separated especially when you are talking about your CRM. So if you use Zoho Spot Connect Franchise Soft Force Naranja FRMMax then you need to make sure that […]
Bounce Rate & Traffic Bleed
Hello. In today’s 2- minute tech talk, I’ll show the top culprits to high bounce rate and traffic bleed. 10 years ago our clients had a 40% bounce rate on WordPress websites, and that was largely because we didn’t have all the cool plugins we do today and because we dissected visitor patterns and became very […]
How To Increase Email Delivery Rates
Hello, if you are using an autoresponder email when a prospect completes a form and don’t know what your open rate is, stop everything you are doing and find out. If you have to pick yourself up off the floor when you see the tracking data, read on because I have a solution for you. Also, […]
Why Businesses NEED To Be Re-marketing!
How To Create A Strategy For Re-engaging Your Traffic In reviewing visitor patterns in franchise websites, we know, on average only 15% of the traffic is returning to the website after their first visit. We also know that over 75% of the leads come from traffic that has visited the website more than once. So, […]
Heat Mapping Technology
Our proprietary Conversion Maximizer Software Suite allows us to visualize visitors’ interactions with your website. We can maximize your site’s potential as we reveal your visitors’ mouse moves, clicks, and scrolls with in-page web analytics. Coupled with an advanced Google Analytics integration, we can discover what simple webpage changes will dramatically increase conversion rates. Key […]
