When we closed our digital agency 7 years ago to build our advanced marketing analytics dashboard, we made a strategic decision to solely focus on data collection and helping brands understand their data and what needed to be fixed. When you can show a business what needs fixing without being on the receiving end of that work, you gain trust very fast!
Because we’re data scientists, we heavily rely on our Strategic Partners as they can deploy changes and improvements for our customers. Many of our Strategic Partners use our dashboard to better serve their customers. Agency’s can sell faster and deeper when they rely on our dashboard to audit, identify, and improve the digital marketing services for their clients.
Our customer interaction always starts with our dashboard and an audit. From the audit, we create baselines and task lists and help brands get to work addressing issues that are hindering the brand. Our dashboard is the core tool used to educate, train, monitor, and improve our customers business. Our training, education, and bootcamps are all centered around the business intelligence gathering of The Engine.