Veteran Based. Brand Growth.

The ISL Veteran Franchise Recruitment Program

A done-for/WITH-you system that helps brands attract, engage, and support veteran franchisees — without adding work for your team.

  • Veteran personas, messaging & landing pages
  • High-converting campaigns across web, email & SMS
  • Onboarding playbooks + veteran friendly advertising channels

  • Assistance/blueprint to create Honor to Owner video podcast

We do the heavy lifting. You grow with the right owners.

Serving Veteran and Franchise Businesses For Over Twenty Years

Why This Program Exists

Veterans make some of the most driven and successful franchisees — but most brands don’t have a recruitment strategy that truly connects with them.

After 18+ years of helping franchise brands grow, and 12+ years serving in the Air Force, we knew something was missing: a complete, a largely done-for-you system that supports veterans from first touch to first sale.

We’ve spent nearly two decades:

  • Helping brands define veteran personas and campaigns
  • Building SEO-rich landing pages and lead funnels that convert
  • Creating onboarding frameworks tailored to military experience
  • Optimizing hundreds of VetFran profiles — even as the interim VetFran manager
  • Guiding the industry standard for how veteran programs are positioned and presented

We’ve helped hundreds of brands do this. Now we’ll do it for you.

What’s Included

This isn’t just a consulting call, it is a month long engagement. We deliver the assets, automations, and implementation your team needs to succeed:

  • Crafting a Veteran-Focused Value Proposition
  • VetFran Participation & Discounts
  • Dedicated landing page for veteran opportunity
    1. Dedicated webform with custom fields
  • Honor To Owner podcast – 5 min sessions with current franchise owners
  • Military-Friendly Lead Sources & Outreach Channels
    1. Curated list of lead sources & channels
  • Minimum requirements for landing page & webform

  • Tailoring the Sales Process for Veteran Communication Styles
  • Validation Pathways with Existing Veteran Franchisees
  • Show veteran specific awards, certifications, accolades, and memberships
  • Financial Aid Navigation & SBA Guidance

  • Veteran-Focused Onboarding Tracks
  • Alignment with SBA/SBDC/VBOC for grants, support, etc
  • Peer Mentorship: Pairing with Existing Veteran Owners
  • Translating Military Experience into Franchise Success
  • Enrollment into Brands Veteran Task Force

  • Ongoing Coaching & Franchisee Development
  • Connection with top 3 veteran/VA job boards for veteran/mil spouse employees
  • Community Recognition Programs
  • Encouraging Veterans to Scale or Become Multi-Unit Owners

  • Sample Email and AI powered SMS sequences & drips
    1. Autoresponders
    2. Appt reminders and no show outreach
    3. Cold lead drip sequences with veteran franchise owner stories
  • Checklist: Building a Veteran Program in Your Brand
  • Resource List (VetFran, SBA, SBDC, TAP, etc.)
  • Franchisee Spotlight Template (for Veteran Success Stories)
  • Honor To Owner Video Podcast Template/Process
    1. Questions for consideration for franchise owners
    2. Suggested platform
    3. Suggested/free editing & subtitle solution
    4. Where to post for maximum reach

Why It Works

Because we’ve been where they are — and where you are.
Our founder is an Air Force veteran and long-time VetFran Committee member who’s helped improve the way hundreds of brands speak to military talent.

We’ve sat at the intersection of franchising and veteran advocacy for over 15 years.

We don’t just give you a PDF and wish you luck.
We build it. With you. For real results.

What Franchise Leaders Are Saying

Jimmy has been a trusted partner in strengthening our PuroVet program for nearly eight years. From optimizing lead capture to refining our outreach language specifically for veterans, his expertise has made a measurable impact on how we engage military candidates. He played a key role in improving our VetFran profile  and his long-standing leadership on the VetFran Committee speaks volumes. Jimmy doesn’t just support veteran recruitment — he helps brands turn it into a strategic advantage.

Steve White, COO, PuroClean / Leader PuroVet Program
Sport Clips has collaborated with Jimmy and his team off and on since 2011. He’s helped us audit and enhance our franchise development website, and we’ve worked together closely through VetFran initiatives. Beyond strategy, Jimmy has been in the trenches — delivering Franchising 101 presentations to hundreds of veterans. His military background, combined with his franchise expertise, makes him uniquely qualified to help brands build meaningful, veteran-focused recruitment programs.
Gordon Logan, Founder, Sport Clips Haircuts

Jimmy and the Internet Strategy Labs team helped us revamp our entire franchise recruitment site — with special emphasis on our veteran landing page. As a brand that’s proudly supported veterans for over 35 years, we wanted that commitment reflected in both message and execution. Jimmy delivered on both. From positioning to page design, the veteran-facing components of our site are stronger, clearer, and more aligned with the values our brand has always stood for.

MJ Riva, Owner & CEO, Pizza Factory

Let’s Build Your Veteran Recruitment Program

If you’re ready to stand out in the veteran network, attract top-tier candidates, and make veteran recruitment a strategic advantage — we’ll help you build the program and run the mission.

Book a Demo

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