Finally, Measure Broker Leads Like Every Other Lead Source.
Track broker leads, broker spend, awarded deals, revenue, CPA and ROI alongside Google, Meta, Bing and your other franchise development sources.
See Every Broker Metric in One Place.
Compare broker leads, spend, awarded deals, revenue, CPA and ROI in one consistent view across every broker network your organization uses.
Compare Broker Sources
Bring activity from multiple broker networks into one consistent reporting view.
Follow the Deal Journey
Connect broker leads from CRM entry through awarded franchise and revenue.
See the Economics Clearly
Add broker spend, CPA, deal value and ROI so leadership has the full financial picture.
Multiple broker networks. One connected view from lead to deal. Better visibility without changing the systems you already use.
Put Broker Performance Beside Every Other Lead Source.
Broker Intelligence feeds directly into the Unit Sales Module, giving leadership one view of leads, spend, awarded deals, revenue, CPA and ROI across broker networks and traditional acquisition channels.
One Lead-to-Deal View
See brokers, paid media and other acquisition sources inside one connected reporting layer.
Same Metrics Across Channels
Compare leads, deals, spend, revenue, CPA and ROI using the same scorecard across every source.
No Separate Broker Reporting
Extend the Unit Sales view you already use instead of creating another disconnected dashboard.
Three Data Points. One Complete Broker Economics View.
Broker Intelligence does not create another workflow for your franchise development team. It connects the data you already manage in your CRM with broker costs maintained inside the Insights Engine, then calculates the financial performance of each broker source when a deal closes.
Broker Leads Enter Your CRM
CRM Connect identifies broker-generated leads already flowing into your existing CRM and preserves the originating broker source from lead through the sales process.
Broker Spend Is Managed in the Engine
Your team enters broker management fees and other broker costs in the Insights Engine admin panel, creating a consistent spend record by broker source and reporting period.
The Closed Deal Completes the Math
When a franchise deal closes in the CRM, deal value and consultant commission are captured. Broker Intelligence combines those economics with broker spend and lead history to calculate the full cost and return of that source.
Enter Broker Fees Once. Use Them in Reporting Everywhere.
Inside the Insights Engine admin area, your team selects the broker source and enters monthly broker fees. That saved fee data becomes part of Broker Intelligence reporting and feeds the broker spend layer used in CPA, revenue and ROI calculations.
Once the CRM data, broker costs and closed-deal economics are connected, the module generates a full broker performance view.
Broker commissions vary by brand and broker relationship, but they commonly land in the 50% range of the initial franchise fee or deal value. When that commission is entered with the closed deal, Broker Intelligence uses it in the revenue and ROI calculation so the brand sees actual economics, not just gross deal value.
