Built by Franchise People
For Franchise People.
We believe data should make your decisions clearer, not more complicated. We're a veteran-led software company helping franchise brands, marketers, and business owners connect their tech stacks, find clarity in their metrics, and grow more efficiently. Our mission has always stayed the same: Use data to drive better outcomes.
Jimmy is a U.S. Air Force veteran turned entrepreneur, data scientist, and marketing analytics coach. With over a dozen years of military service and 18+ years in franchising, Jimmy built ISL at the intersection of two of his biggest passions: empowering veterans and elevating ethical, scalable franchise growth.
He spent the past six years serving on the VetFran committee, including 9 months as interim director, working closely with veteran task forces at major franchise brands and with other suppliers and agencies to expand franchise ownership opportunities for veterans and small business owners.
Jimmy also regularly leads educational sessions, audits, and analytics coaching for brands looking to bridge the gap between data and decisions.
To be the most trusted analytics and automation partner in franchising — one that empowers every brand, recruiter, and marketer with clarity, confidence, and tools that actually work.
We've worked with global brands, independent franchisees, emerging founders, and Fortune 500 teams. The mission has never changed.
Use data to drive better outcomes.
The Team Behind the Platform
Engineers, strategists, and franchise operators — all working toward the same goal.
David brings 12+ years of software engineering expertise in backend systems, third-party API integrations, and scalable database architecture. He's the driving force behind our platform's reliability, flexibility, and speed.
Tim is a C-Level franchise development executive with 18+ years building high-performance franchise systems. As VP of Franchise Development at PuroClean, he awarded 475 new territories, drove 139% growth in open locations, and reduced cost per acquisition by 45% — all while founding PuroVet, a veteran recruitment initiative that grew veteran-owned units from 3% to 15% of the network.
Franchesca is ISL's AI engine — the intelligence layer that powers smart recommendations, lead qualification scoring, and automated insights across the platform. Always on, always learning, always franchise-focused.
Advisory Board
Industry veterans who help shape our strategy and keep us accountable to the brands we serve.
Tim and Paul are not just advisors — they were long-time ISL clients starting back in 2008. Their years working inside our platform gave them a front-row seat to what franchise brands actually need from their data. Their feedback and field experience have been instrumental in shaping the Insights Engine™ and our Keptora AI™ solution.
A respected voice in franchising with 18+ years as a C-Level franchise development executive. Frequent speaker at IFA Convention, Franchise Leadership & Development Conference, and Springboard. Immediate Past Chair of the IFA Membership Committee.
A franchise industry pioneer with a career spanning decades on both the franchisor and franchisee sides of the business. Founder and co-founder of multiple franchise concepts. Frequent IFA speaker and Franchise Update panelist. Co-Founder & Principal of Better Together Brands.
How We Got Here
See All Three Products
Working for Your Brand.
Your demo is built around what matters to you. Pick one product or all three — we'll tailor every minute of the walkthrough to your franchise model, your CRM, and your leads.
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